The Nielsen Company has announced a survey that reveals four in 10 netizens in Singapore - who claim they do not own a smartphone - said they are likely to buy a smartphone in 2011.
Almost half of the netizens surveyed in Singapore already own a smartphone, with those in the age group of 35 to 39, forming the largest majority. The percentage of smartphone ownership has risen by 8 per cent over 2010, the survey showed.
While male and female netizens are equally likely to purchase a smartphone, consumers aged between 45 to 49 and those under 20, have been found most likely to own a smartphone in future.
Though Nokia is most commonly used in countries like Indonesia and Philippines, Apple's OS is a preferred choice for netizens in Singapore - leading with 68 per cent of users among those surveyed. One in three online consumers in Singapore said they have downloaded an app in the past 30 days.
Although short messaging services (SMS) still remains a popular activity on a mobile phone, mobile internet usage can be anticipated to grow in 2011 as 59 per cent of consumers plan to access the mobile Internet in the next 12 months.
These findings were presented by The Nielsen Company, a global information and measurement company with a presence in about 100 countires and has its headquarters in New York, USA.
Reference: http://www.straitstimes.com/BreakingNews/Singapore/Story/STIStory_672057.html
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