The Nielsen Company has announced a survey that reveals four in 10 netizens in Singapore - who claim they do not own a smartphone - said they are likely to buy a smartphone in 2011.
Almost half of the netizens surveyed in Singapore already own a smartphone, with those in the age group of 35 to 39, forming the largest majority. The percentage of smartphone ownership has risen by 8 per cent over 2010, the survey showed.
While male and female netizens are equally likely to purchase a smartphone, consumers aged between 45 to 49 and those under 20, have been found most likely to own a smartphone in future.
Though Nokia is most commonly used in countries like Indonesia and Philippines, Apple's OS is a preferred choice for netizens in Singapore - leading with 68 per cent of users among those surveyed. One in three online consumers in Singapore said they have downloaded an app in the past 30 days.
Although short messaging services (SMS) still remains a popular activity on a mobile phone, mobile internet usage can be anticipated to grow in 2011 as 59 per cent of consumers plan to access the mobile Internet in the next 12 months.
These findings were presented by The Nielsen Company, a global information and measurement company with a presence in about 100 countires and has its headquarters in New York, USA.
Reference: http://www.straitstimes.com/BreakingNews/Singapore/Story/STIStory_672057.html
Showing posts with label smartphones. Show all posts
Showing posts with label smartphones. Show all posts
Tuesday, May 24, 2011
Thursday, September 16, 2010
Britons spend half their waking hours 'plugged in' - Telegraph UK - 19 Aug 2010
People in the UK spend 45 per cent of their time watching television and using communication devices, according to the latest research from Ofcom.
They are also growing more adept at consuming different types of media at the same time, with an increasing number using their mobile phones while watching television or surfing the internet.
The figures, from Ofcom’s annual Communications Market Report, shows that the average Briton spends almost four hours a day watching television, and spends a quarter of the time that they are online visiting social networking sites.
The report also shows the enduring popularity of television, with Britons settling down to watch three hours and 45 minutes of programming every day. And almost a third of households with internet access use their connection to watch catch-up television online – eight per cent more than the 23 per cent of households that did so last year.
There are an estimated 24 million HD-ready televisions in the UK, with five million households subscribing to high-definition services through satellite or cable deals, or via Freesat and Freeview services.
“For the first time, we can see just how central media and communications are to our lives,” said Peter Philips, a spokesman for Ofcom. “Increasingly, mobile devices, especially smartphones, are used for multimedia consumption, but live evening television still remains the main entertainment event of the day.”
There has been a significant increase in smartphone ownership in the last 12 months, with more than a quarter of people in the UK saying they own a smartphone. Last year, around nine million people used their mobile phone to surf the web, but that figure has increased to more than 13.5 million.
Those aged between 16 and 24 have become adept at using their phone to multitask, say, by browsing online while making a call, with 20 per cent of all media consumed by them throughout the day accessed in this manner.
“Younger people have shown the biggest changes in how we use media, particularly using different media at the same time,” said Philips. “But the divide between younger and older people’s use of technology is starting to narrow as more older people are getting online and finding that things like email are very important to them.”
Indeed, the report showed half of over-55s in the UK had broadband internet access at home, with more than a third of people in this age group using email every day, and almost half sending an email at least once a week. And 20 per cent of those aged between 55 and 64 said they used social networking sites, such as Facebook.
There is also evidence of a gender divide, with men spending nearly an hour more per day using media than women, at an average of seven hours and 33 minutes compared to six hours and 38 minutes.
The Ofcom report will get a mixed reception from mobile phone network operators – the figures show that the average number of voice calls made per person has increased each year by an average of 1.6 per cent since 2004, but the amount of data sent over its networks has also grown exponential, up 240 per cent in the last year alone. Operators are spending millions of pounds each day to ensure their networks can cope with the data demands placed on them by smartphones and mobile broadband services.
Ofcom surveyed 1,138 people, aged 16 and older, in compiling its annual report.
They are also growing more adept at consuming different types of media at the same time, with an increasing number using their mobile phones while watching television or surfing the internet.
The figures, from Ofcom’s annual Communications Market Report, shows that the average Briton spends almost four hours a day watching television, and spends a quarter of the time that they are online visiting social networking sites.
The report also shows the enduring popularity of television, with Britons settling down to watch three hours and 45 minutes of programming every day. And almost a third of households with internet access use their connection to watch catch-up television online – eight per cent more than the 23 per cent of households that did so last year.
There are an estimated 24 million HD-ready televisions in the UK, with five million households subscribing to high-definition services through satellite or cable deals, or via Freesat and Freeview services.
“For the first time, we can see just how central media and communications are to our lives,” said Peter Philips, a spokesman for Ofcom. “Increasingly, mobile devices, especially smartphones, are used for multimedia consumption, but live evening television still remains the main entertainment event of the day.”
There has been a significant increase in smartphone ownership in the last 12 months, with more than a quarter of people in the UK saying they own a smartphone. Last year, around nine million people used their mobile phone to surf the web, but that figure has increased to more than 13.5 million.
Those aged between 16 and 24 have become adept at using their phone to multitask, say, by browsing online while making a call, with 20 per cent of all media consumed by them throughout the day accessed in this manner.
“Younger people have shown the biggest changes in how we use media, particularly using different media at the same time,” said Philips. “But the divide between younger and older people’s use of technology is starting to narrow as more older people are getting online and finding that things like email are very important to them.”
Indeed, the report showed half of over-55s in the UK had broadband internet access at home, with more than a third of people in this age group using email every day, and almost half sending an email at least once a week. And 20 per cent of those aged between 55 and 64 said they used social networking sites, such as Facebook.
There is also evidence of a gender divide, with men spending nearly an hour more per day using media than women, at an average of seven hours and 33 minutes compared to six hours and 38 minutes.
The Ofcom report will get a mixed reception from mobile phone network operators – the figures show that the average number of voice calls made per person has increased each year by an average of 1.6 per cent since 2004, but the amount of data sent over its networks has also grown exponential, up 240 per cent in the last year alone. Operators are spending millions of pounds each day to ensure their networks can cope with the data demands placed on them by smartphones and mobile broadband services.
Ofcom surveyed 1,138 people, aged 16 and older, in compiling its annual report.
Mobile Web Use and the Digital Divide - NYTimes - 7 July 2010
By JOSHUA BRUSTEIN
The image of the affluent and white cellphone owner as the prototypical mobile Web user seems to be a mistaken one, according to a report published Wednesday by the Pew Research Center’s Internet and American Life Center.
The study found that African-Americans and Hispanics continue to be more likely to own cellphones than whites and more likely to use their phones for a greater range of activities.
This increase in mobile Web use, first noticed in a similar study by the Pew Center last summer, is driven both by age and economics, according to Aaron W. Smith of the Pew Center.
Younger people and people living in households making less than $30,000 a year are increasing their mobile Web use at particularly fast rates, he said, and the African-American and Hispanic populations are younger and poorer relative to the white population.
Because mobile Web use has grown among groups that have traditionally lagged behind in Web access, it has been cited as evidence that the distinction between the digital haves and have-nots is eroding.
But the mobile Web means different things to different people. For more affluent populations, it generally means wireless access with a laptop computer. For poorer people it means a cellphone, which is not a perfect replacement for other forms of online access, said Mr. Smith and several others who study social issues related to technology.
There is a difference between accessing the Internet on a smartphone and a regular “feature phone” cellphone. The Pew report did not reflect this distinction.
Americans in general are accessing the Internet through mobile devices in increasing numbers, according to the Pew report, with 59 percent of those surveyed saying they accessed the mobile Web, compared with 51 percent a year earlier.
Notably, rates of laptop ownership among African-Americans have risen to 51 percent from 34 percent in 2009, according to the study, a survey of 2,252 adults aged 18 and older.
But 18 percent of African-Americans use a cellphone as their only form of Internet access, compared with 10 percent of whites. People with low incomes and low levels of education were also much more likely to access the Internet solely through their cellphones.
Shireen Mitchell, the founder of Digital Sisters and a consultant on social media campaigns focused on women and minorities, said that the way in which people access the Internet should remain a part of the conversation about the digital divide.
“The quality of what is available through cell only is limited access,” she said. “We are moving in a positive direction about true cellphone usage and it’s relevant to online access, but there are still some challenges ahead.”
Ms. Mitchell said organizations or government agencies that are eager to move everything online should consider that some cellphones might not be able to take full advantage of the Web.
The image of the affluent and white cellphone owner as the prototypical mobile Web user seems to be a mistaken one, according to a report published Wednesday by the Pew Research Center’s Internet and American Life Center.
The study found that African-Americans and Hispanics continue to be more likely to own cellphones than whites and more likely to use their phones for a greater range of activities.
This increase in mobile Web use, first noticed in a similar study by the Pew Center last summer, is driven both by age and economics, according to Aaron W. Smith of the Pew Center.
Younger people and people living in households making less than $30,000 a year are increasing their mobile Web use at particularly fast rates, he said, and the African-American and Hispanic populations are younger and poorer relative to the white population.
Because mobile Web use has grown among groups that have traditionally lagged behind in Web access, it has been cited as evidence that the distinction between the digital haves and have-nots is eroding.
But the mobile Web means different things to different people. For more affluent populations, it generally means wireless access with a laptop computer. For poorer people it means a cellphone, which is not a perfect replacement for other forms of online access, said Mr. Smith and several others who study social issues related to technology.
There is a difference between accessing the Internet on a smartphone and a regular “feature phone” cellphone. The Pew report did not reflect this distinction.
Americans in general are accessing the Internet through mobile devices in increasing numbers, according to the Pew report, with 59 percent of those surveyed saying they accessed the mobile Web, compared with 51 percent a year earlier.
Notably, rates of laptop ownership among African-Americans have risen to 51 percent from 34 percent in 2009, according to the study, a survey of 2,252 adults aged 18 and older.
But 18 percent of African-Americans use a cellphone as their only form of Internet access, compared with 10 percent of whites. People with low incomes and low levels of education were also much more likely to access the Internet solely through their cellphones.
Shireen Mitchell, the founder of Digital Sisters and a consultant on social media campaigns focused on women and minorities, said that the way in which people access the Internet should remain a part of the conversation about the digital divide.
“The quality of what is available through cell only is limited access,” she said. “We are moving in a positive direction about true cellphone usage and it’s relevant to online access, but there are still some challenges ahead.”
Ms. Mitchell said organizations or government agencies that are eager to move everything online should consider that some cellphones might not be able to take full advantage of the Web.
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